UX Designer | Mentor | Craftswoman | Animal lover | 3 AM Friend

I design high-performing digital interfaces to help purpose driven companies level up.

Namaste,

Hello,

Hola!

Thanks for stopping by! I'm a Mumbai-based Principal UX Designer by day and this is my Design Portfolio. Here's a little about some of the other pieces in my puzzle.

I have over 13 years of professional experience, including 5 focused on UX. From Finance student to Campaigner at the Scottish Parliament to HR professional at one of India's largest conglomerates, my journey has been driven by a passion for impactful problem-solving and joy, culminating in a deep commitment to user-centred design.

I dream of a world that is considerate, authentic and has a good sense of humour.

Namaste, Hello, Hola!

Thanks for stopping by! I'm a Mumbai-based Principal UX Designer by day and this is my Design Portfolio. Here's a little about some of the other pieces in my puzzle.

I bring over 13 years of work experience, including 5 in UX. From Finance student to Campaigner at the Scottish Parliament to HR professional at one of India’s largest conglomerates to UX, my journey has been driven by a passion for impactful problem-solving and joy.

My UX consulting background enables me to hit the ground running, adapt quickly to solve complex problems across industries and deliver results in high-pressure environments.

I dream of a world that is considerate, authentic and has a good sense of humour.

Overview

The Art of Living Foundation is a volunteer-run organization. This means that even their digital presence has been designed and developed by volunteers across different geographies.

We were brought on board to fix the fragmented visual design that was an inevitable outcome of a decentralized process.

Experience Design Portfolio

Experience Design Lead dedicated to perfection, people management and function over form

A design blueprint that benefits 300+ hospitals within the National Cancer Grid of India

Healthcare | Social Impact

Partnering with a big bank to increase the financial literacy rate in India from a young age

EduTech

Simplifying HR processes so that people can focus on productivity rather than procedures

Democratising education by simplifying student loan applications for deserving students

FinTech

HRTech

Experience Design Portfolio

Principal UX/ UI Designer dedicated to perfection, people management and function over form

300+ hospitals of the National Cancer Grid of India stand to benefit from this design framework

Healthcare | Social Impact

A 50% increase in user adoption rates has been achieved thanks to our redesign of this HRMS.

EduTech

A concept app & board game designed for a large bank aiming to make children financially literate

10,000+ students have downloaded this app to easily apply for student loans and give wings to their dreams

FinTech

HRTech

eCommerce

With 100K downloads and a 4.7 rating, this app's redesign effectively complements a premium product

Great work by Leeza and her team. The Kuhoo app looks and works superbly thanks you their brilliant efforts and relentless pursuit of good UX.

Founder, Kuhoo

Leeza was a great partner for us, balancing our inputs with her expertise, never getting frustrated with the design iterations.

Chief Product Officer, Kuhoo

★★★★★

★★★★★

Wonderful UI and really helps to understand the entire process of a student loan, which is very hard to come by nowadays!

User Review, Google Play Store

★★★★★

★★★★★

Surprisingly smooth process for an education loan. Kuhoo's app is straightforward and helpful.

User Review, Google Play Store

The Problem

Many academically gifted students miss out on opportunities due to financial constraints, limited by low credit scores or lack of collateral, making bank loans inaccessible.

These youngsters need trustworthy funding options that can help their dreams come true.

The Constraints

• Include all the legalese involved in a loan application without making it seem like legalese.

• Simplify and break down an unavoidable long-winded process without making it feel cumbersome.

• Come across as an approachable friend but without sounding too casual and fun or people won’t trust you with money.

Experience Design Portfolio

Experience Design Lead dedicated to perfection, people management, and having a great time at it.

A design blueprint that benefits 300+ hospitals within the National Cancer Grid of India

Partnering with a big bank to increase the financial literacy rate in India from a young age

Democratising education by simplifying student loan applications for deserving students

Healthcare | Social Impact

EduTech

FinTech

Simplifying HR processes so that people can focus on productivity rather than procedures

HRTech

We used Lego to make our point and it worked.

What Research Revealed

• An education loan is a decision for the entire family, not just the individual.

• Students can independently manage loan application processes only if it is demystified and less intimidating.

• People trust banks over NBFCs since the former are older institutions and governed by regulations.

The Solution

We knew we had to design for trust. This could only be achieved if we...

• Dumbed it down

• Educated the users with bite-size content

• Gamifed the experience

• Leveraged principles of persuasion design

• Were brutally honest about the fine print

We thought our designs were all that and a bag of chips until users said that…

• They don’t want anyone calling them as soon as they register BUT they also want to be able to reach someone ASAP

• The main pitch is that a student needs no collateral BUT the loan eligibility amount shows up with collateral

• There’s big words that makes one feel that this stuff is serious BUT one does not understand those big words

• There’s a processing fee to be paid which is fair BUT the user doesn’t know how much it is upfront and that’s not fair

• The loan covers living expenses which is great BUT I don’t know if that covers cat food.

We didn't sulk... made fixes instead

We also helped the client with their communication strategy

There’s a difference between strategizing for communication that engages vs. informs. Both are important and effective if done well. The 7 keys to an effective communication strategy are:

1. Land users the right place

2. Make them open

3. Make them read

4. Make them click

5. Be authentic, conversational and human

6. Educate the user